Beabloo Finalizes Merger with Metriplica

Spanish tech companies in the retail and digital marketing sectors, Beabloo and Metriplica, completed their merger. The deal means a complete restructuring and integration of the two teams.

Beabloo, whose turnover was 8 million euros this year, expects a 50% annual growth during the next three years to eventually exceed a turnover of 20 million euros in 2022. This deal will also let the company expand their geographic reach to the majority of Europe and the United States, as well as some Latin American countries.

Metriplica, a leader in online analytics, and Beabloo, a leader in retail technology, are both the firsts in their respective sectors from Southern Europe to apply technology to traditional and online points of sale. Thanks to this merger, Beabloo can provide a unique service in the retail sector.

This 2-million-euro deal makes the company the only software manufacturer with a consultant to manage and improve the customer experience both offline and online. It is also the only company in the sector based on the pro-service format for co-innovation. This means that Beabloo provides their own technology and will let the consulting service use their expert knowledge on the customer experience to get the most out of it.

The company’s restructuring involves integrating Metriplica specialists into the Beabloo team using a squad structure. Squads are multidisciplinary teams based on best practices from other tech companies to create a more agile and decisive organization. The system is ideal for talent retention, since it creates interdisciplinary teams that improve group dynamics and the work environment.