CE China Strong Growth with SHIFT Automotive Copied from IFA Berlin

CE China Strong Growth with SHIFT Automotive Copied from IFA Berlin
IFA

For the first time, CE China, a global IFA event, is held from 19 to 21 September 2019 in Guangzhou, the heart of China's trade and manufacturing business. The new date in September is perfect for preparation of Singles Day and end of year business in Asia.

CE China 2019 includes Connected Driving and New Energy Vehicles section in its spectrum tackling the trend of autonomous driving. This new section caters to this larger trend in the industry following the successful SHIFT Automotive concept at IFA Berlin. AutoX, BAIC Motor, DeepBlue Technology, GAC New Energy Automobile, Pony.ai, WeRide and others presenting their innovations at the show.

For the first time, CE China presents the Guangzhou VR/AR Industry Innovation Summit at its show. In cooperation with the Guangzhou Science and Technology Exchange Institute and the Guangzhou VR/AR Technological Innovation Alliance, the summit will be held at CE China discussing the latest market trends of the industry.

CE China is designed to be China's leading trade show for consumer electronics and home appliances linking premium brands, important market players and pan-Asian retailers. This year, leading Chinese home appliance and consumer electronic brands bring their cutting edge innovations to CE China right after IFA Berlin.

To expand the successful concept of IFA Berlin and to enhance the benefits for both exhibitors and visitors at the show, CE China is going to welcome its first German Pavilion powered by the German Ministry for Economic Affairs and Energy in this year’s edition. Beurer, Faytech, Gfk, gfu, Maybaum, Miji, Sennheiser, Severin, VDE and other German brands are bringing their latest innovations and services to Guangzhou.

IFA Retail University developed into a major attraction at CE China, providing retailers with deep insights into markets and products. Lectures will be held by CE China exhibitors in short 20-minute "Power-Briefings" allowing them to share their latest strategies, products and visions to international retailers as well as media. In addition, latest market trends and insights will be presented.

This year, the Home Appliance Innovation Award by China Household Electric Appliance Research Institute will be presented at CE China 2019 in Guangzhou for the first time. Through the global reach of IFA, it aims at promoting cutting-edge innovations of Chinese home appliances to a worldwide audience. Now, CE China joins in and additionally provides the stage for the award to put innovative home appliances under the spotlight.

The CE Summit 2019, organized by IDG Asia, themed as “Interconnected Innovation for Intelligent Development“, circles around the trend of international consumer electronics and showcases the world’s latest technological concepts and achievements. At the E-Commerce Forum major manufacturers, distributors as well as service providers share their experience in using the E-Commerce platform to develop domestic and foreign markets. This year, CE China expects more than 200 exhibitors at the Matchmaking Fair.