CeBIT Events in Key Growth Markets

The CeBIT show in Hannover, Germany, is the world’s leading trade fair for the digitalization of the economy, society and government. It carries a powerful message that resonates with top-level IT industry decision-makers from around the globe. CeBIT 2017, which runs from 20 to 24 March, is dedicated to the Internet of Things, the digital transformation of all sectors of the economy, and the important role of security in a digitalized society.

Its overseas offshoots under the CeBIT Events Worldwide brand leverage the flagship B2B fair to give the globally active network access to target audiences in the booming markets of Australia, India and Mexico. Deutsche Messe launched its CeBIT internationalization campaign back in 1999. Since then, the company has successfully exported one of its best-known tradeshow brands under the “CeBIT Events Worldwide“ banner to selected locations around the world, including Sydney, Bengaluru and Mexico City.

This year’s CeBIT Australia will be held from 23 to 25 May at the new International Convention Centre in Sydney’s Darling Harbour. It will be the 16th time that the show has been held. Sponsored by the government of New South Wales, CeBIT Australia is Australia’s leading business IT showcase, bringing together 15,000 technology and business leaders from across the Asia Pacific region. These attendees come from four main organization types: enterprise, government/public sector, startup and SME.

BITS Mexico premieres from 15 to 17 November 2017 at the Centro Banamex exhibition center in Mexico City. The new event is the latest step in Deutsche Messe’s ongoing strategy for the vitally important Latin American trade fair market, and further expands the reach of the company’s core field of ICT & Digital Business, for which the CeBIT show in Hannover is the international flagship. The company plans to leverage BITS Mexico to expand its ICT & Digital Business offering in Central America and Latin America as a whole.

CeBIT INDIA will be it its fourth year in 2017. The show brings together the brightest innovators, business leaders and trendsetters and presents the most promising emerging technologies for the Modi government’s Digital India initiative. It will be held in December 2017 in Bengaluru, India’s technology capital. It has evolved steadily since its premiere in 2014 and is now one of India’s foremost showcases for global tech brands and innovation leaders. Key players from India’s steadily growing ICT industry gather at the show to present their latest innovations, build their business networks and make new contacts.