CES 2019: Sony Unveils Its Newest Products
At CES 2019 in Las Vegas, the Sony booth consists of several zones such as "Visual Entertainment," "Music Entertainment" "α" and "PlayStation." Each zone introduces Sony's efforts and products that connect creators and users through the latest hardware and technology, and deliver the entertainment experience to customers.
"Sony is a Creative Entertainment Company. We partner with content creators who make the music, the movies, the television shows and the games that engage billions of eyes and ears and minds around the world. We'd like to showcase how our professional grade technologies support creators across the entertainment industries to produce compelling content. You will also see how our consumer products connect creators and users by enabling people to enjoy content at the highest possible quality," said Sony President and CEO Kenichiro Yoshida.
In the Visual Entertainment zone Sony showcases Bravia Master Series' new lineup. Model Z9G (98"/85") features the next-generation image processor X1 Ultimate equipped with 8K ultra-resolution algorithm custom database, enabling the 8K X-Reality PRO to up-convert any content to 8K resolution. The new flagship 4K OLED Bravia Master Series A9G (77"/65"/55") are approximately half the thickness of previous models when wall-mounted. In addition to X1 Ultimate, it features unique Pixel Contrast Booster panel control technology.
In the Music Entertainment zone Sony introduces 360 Reality Audio, a new music experience which creates "sound fields" that make listeners feel as if they are immersed in sound from all directions. α booth is packed with cameras, featuring α9 and α7 series full-frame mirrorless cameras, and a full array of custom designed mirrorless lenses including G Master. Visitors can also see XDCAM memory camcorder and a professional cinematic camera, CineAlta VENICE.
PlayStation, Sony's largest "Community of Interest", continues to build on the strength of PlayStation 4, which recently broke 91.6 million units in worldwide sell-through, and PlayStation Network, which features over 90 million monthly active users globally. In the booth, visitors can play PS4 and VR titles.