EC Publishes Code of Practice for AI Content

The European Commission published the final Code of Practice on marking and labelling of AI-generated content. The Code is voluntary and sets out practical steps to help providers and deployers of GenAI systems meet the AI Act transparency obligations that will apply from 2 August.

From that date, the AI Act will require clear labelling in key cases. Deepfakes and AI-generated or AI-manipulated text published on matters of public interest must be clearly labelled. Users must also be informed when they are interacting with an interactive AI system, such as a chatbot. These transparency requirements help people recognise when content has been generated or altered by AI, reducing the risk of deception and manipulation.

The Code was drafted by six independent experts, with input from over 180 stakeholders. Contributors included providers and deployers of interactive and generative AI systems and models, associations representing deployers, small and medium-sized enterprises, academia, the public sector and civil society organisations.

The Code is now open for signatures. The EC invited all providers and deployers to sign. Once the EC and AI Board approve the Code as adequate, providers and deployers who sign will be able to demonstrate compliance with the relevant AI Act obligations that start to apply on 2 August.