Ericsson Withdraws from MWC Barcelona 2020
Foto: Dražen Tomić - Tomich Productions
Following the outbreak and continued spreading of the novel corona virus, Ericsson has closely monitored the development and adhered to recommendations from relevant national authorities and international bodies, such as the WHO. The company has already taken a number of precautionary measures to ensure the health and safety of employees and to minimize the impact on the company’s operations.
After an extensive internal risk assessment, Ericsson has decided to take further precautionary measures by withdrawing from MWC Barcelona 2020, the largest event in the telecom industry. In the press release, they state that they appreciate that GSMA have done everything they can to control the risk. However, as one of the largest exhibitors, the company has thousands of visitors in its hall each day and even if the risk is low, they cannot guarantee the health and safety of its employees and visitors.
“The health and safety of our employees, customers and other stakeholders are our highest priority. This is not a decision we have taken lightly. We were looking forward to showcasing our latest innovations at MWC in Barcelona. It is very unfortunate, but we strongly believe the most responsible business decision is to withdraw our participation from this year’s event,” said Börje Ekholm, President and CEO, Ericsson. To showcase the company’s portfolio and innovations, the company will take the demos and content created for MWC Barcelona to customers in their home markets with local events called “Ericsson Unboxed”.