Facebook Posted Strong Financial Result in the Last Quarter

Facebook had a strong third quarter performance. It posted a 22 percent year-on-year increase in revenue to $21.5 billion, driven by advertising which totalled $21.2 billion, though revenue from its other segment fell 7 percent to $249 billion. Net income surged 29 percent to $7.8 billion.

Company CEO Mark Zuckerberg said that the strong result happened because of an increasing reliance on its services to stay connected and create economic opportunity in difficult times, as revenue and profit both climbed. Zuckerberg said Facebook continued to make significant investments in our products and hiring in order to deliver new and meaningful experiences. The social media giant said average daily active users hit 1.82 billion in September, a 12 percent increase, while monthly active users increased by the same amount to 2.74 billion.

In Q4, the company expects annual advertising revenue growth to be higher, driven by continued strong spending during the holiday season, with increased demand for its Oculus Quest 2 tipped to boost revenue from its other segment. Facebook expects a significant amount of uncertainty in 2021, noting the COVID-19  pandemic had contributed to the shift of commerce from offline to online, which could result in increased demand for advertising. “Considering that online commerce is our largest ad vertical, a change in this trend could serve as a headwind to our 2021 ad revenue growth,“ the company said in a statement. It also expects headwinds from an evolving regulatory landscape.