Facebook warned it may soon stop offering a key targeted advertising tool on Apple devices. The reason is thet the tracking limitations, which would be incorporated in iOS 14, will cripple its effectiveness.
The company said in a blog post that the testing showed an inability to deliver personalised adverts could shave more than 50% off revenue generated by its Audience Network system and warned publishers to prepare for this. Depending on the extent of the damage, it may not make sense to offer it on iOS 14 at all, Facebook stated.
Facebook said it currently plans to release an updated Audience Network SDK to support iOS 14, but added it was working on a variety of other short-and long-term strategies to support publishers through these changes. Apple is yet to set a launchh date for iOS 14, but Facebook executives said on its Q2 earnings in July call they expected a pronounced impact on advertising revenue in Q4.
When the largest amusement park in Germany, Europa-Park, began constructing its new Croatia area, it found inspiration in Rimac hypercars and technology for its new rollercoaster – the Voltron Nevera Powered by Rimac.
Following the end of the public delisting acquisition offer for Telefónica Deutschland, Telefónica holds approximately 96.85% of the shares in its German subsidiary.
Infobip Shift Miami, the American version of the Croatian developer conference, this week brought together a diverse technology-sector audience on the shores of Florida.
