Gap Chose Microsoft Cloud for Their Digital Transformation

Gap Chose Microsoft Cloud for Their Digital Transformation
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Gap announced it has established a strategic partnership with Microsoft to drive its digital transformation strategies and continue to create new customer experiences across all brands. With Microsoft as its primary cloud provider, Gap is focused on technology innovation, speed and flexibility to deploy new capabilities and work more efficiently across the organization.

“As we grow our value and active business and accelerate online and mobile, the ability to scale our technology in a secure environment to accommodate this growth is critical,“ said Sally Gilligan, chief information officer, Gap. “The Microsoft Azure platform provides our teams the ability to deliver innovative and personalized capabilities for our customers with speed supported by a strong depth of technology expertise from the Microsoft team.“

Two companies will be working closely to migrate hundreds of applications to Azure, focusing on a seamless and personalized experience for customers as they shop across stores, online and mobile. Initially, Gap is moving key inventory, stores and site capabilities to Azure for trusted, scalable and cost-effective computing. These critical capabilities support a portfolio of brands and products available for purchase in more than 90 countries, through multiple channels including over 3,100 company-operated stores.

Using the Azure platform-as-a-service offerings, Gap is accelerating its time to market for new customer services, empowering customers with greater flexibility in where and how they want to shop. The Microsoft Azure cloud supports the company’s DevOps model through which engineers and product management teams rapidly develop, deploy and test new capabilities.

By building and centralizing its data platform on Azure, Gap can apply advanced analytics and machine learning to gain a comprehensive understanding of customers across channels, and to deliver personalized merchandising, marketing and service for all brands in its portfolio. The company is using Microsoft Power BI to empower more employees to visualize and act on information to create the best customer experience and drive the business. Gap is also deploying Microsoft 365 solutions to provide its employees around the world with more powerful and creative ways to communicate, collaborate and share insights with one another.