Global Expansion Fuels Netflix's Growth

Netflix's latest earnings report provides a glimpse of where the world’s largest streaming service has been growing the fastest over the past year, while also detailing the average revenue per user across different regions. Unsurprisingly, much of Netflix’s subscriber growth has come from international markets recently, as adoption rates in North America are quite high already.

In the 12 months ended June 30, 2020, the streaming service added 41.4 million paid subscribers globally, 35.0 million of which were located outside the United States and Canada. EMEA has been the most important growth market for Netflix over the past year, with the company's subscriber base growing from 44.2 to 61.5 million in the region.

Meanwhile, Netflix’s footprint in Asia-Pacific remains relatively small with "only" 22.5 million subscribers as of June 30. The streaming market leader is currently available in over 190 countries, with China, North Korea and Syria the only exceptions. Average monthly revenue per subscriber is highest in North America at $13.25 followed by EMEA ($10.50), Asia-Pacific ($8.96) and Latin America ($7.44).