Google could be the target of another European Union antitrust probe. An online job-search company in Denmark accused the technology giant of unfairly favoring its own rival service.
The company launched its service, Google for Jobs, in 2018, which was met with opposition from 23 dedicated employment search sites in 2019 due to a loss of market share. The companies claimed Google used its market power to push its own offering. Despite EU competition chief Margrethe Vestager stating the service was under her microscope, the regulator has taken no action as yet on the online-job search sector. That could now change as one of the 23 websites took its grievances to the EU.
Jobindex claims Google skewed a competitive Danish jobs market in favor of Google for Jobs, causing a loss in market share. Its founder and CEO Kaare Danielsen claim it had built up the largest jobs database in Denmark by the time it entered the market, but shortly after Google launched in the country it lost 20% search traffic. “By putting its own inferior service at the top of the results pages, Google in effect hides some of the most relevant job offerings from job seekers. Recruiters in turn may no longer reach all job seekers unless they use Google’s job service,“ he explained. Danielsen wants the EU to make Google stop the alleged anti-competitive practices and fine the company.
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