HBO Max to Launch in 15 European Countries

HBO Max streaming service announced it will launch service in 15 European countries on March 8. This will make it available in 61 territories across Europe and the Americas.

The service entered Europe in October in the Nordics and Spain. In Eastern Europe and Portugal, customers signing up during the launch offer will get 33% off from the regular price for life. The monthly subscription for HBO Portugal was 4.99 euros per month and HBO Max will be priced at 5.99 euros, but existing subscribers and the ones who sign up in March will have to pay 3.99 euros a month.

Unlike the promotional launch offers in the Nordics and Spain, existing customers in the new markets will get the reduced price for life. The company did not disclose prices for the Netherlands. HBO ended the year with 73.8 million subscribers for its streaming service and namesake cable network. It plans to launch the service in another six European countries later this year. However, HBO Max will not be available in the UK, Germany and Italy for the next few years due to an existing deal with Sky.