IBM Global Business Services Ranked #1 in Thought Leadership

IBM Global Business Services Ranked #1 in Thought Leadership
Dražen Tomić

For the fifth time, IBM's consulting organization was named the industry's top producer of thought leadership in a White Space Report by Source Global Research, a leading research and strategy firm for the global management consulting industry. According to the most recent White Space report evaluating the quality and impact of 25 major global consulting firms in the world, IBM remains the leader for the consistent high quality of its thought leadership. The White Space rankings are based on four evaluation criteria - Resilience, Differentiation, Appeal, and Prompting Action. This is the fifth time IBM has led the ranking.

IBM Institute for Business Value (IBV) part of the company's consulting unit, IBM Global Business Services, creates innovative thought leadership on behalf of IBM and provides practical insight for business leaders across industries. The White Space report highlighted the IBV’s recent study, “Inspiring Deeper Brand Enthusiasm: Your Cognitive Future in the Consumer Products Industry“ as an example of IBM’s effect approach. The study was praised for using data “effectively to underpin points of view“ and providing a forward-looking recommendation.

“When creating high quality thought leadership, consultancies are faced with the challenge of working around constraints such as the required evidence, length, tone, and topics to reflect the needs and wants of target readers. IBM tops our list once again for showing that the Institute for Business Value can successfully work within those constraints to produce creative reports that resonate with today’s senior executives.“, said Rachel Ainsworth, co-founder of Source Global Research and White Space.

IBM-produced thought leadership leads all firms in both appealing readers to continue reading past the introduction and resilience, “building a reader’s trust and confidence in what they have read,“ based on its methodology and analysis, as well as, “prompting action" via a clearly outlined courses of action. This recognition of IBM's thought leadership is a result of IBM's ongoing commitment to provide its clients with insight on issues of industry dynamics and business transformation.

“Businesses are experiencing an unprecedented level of disruption so we want to critically evaluate business trends shaping those changes in the world today and give executives a clear path forward. Our recent blockchain series is a great example of an emerging technology that is reinventing global trade and how transactions are conducted and recorded. We’ve outlined how this technology can be used and will impact business networks from organizations to ecosystems and economies. By conducting in depth global research, we’re able to more fully understand industry transformation and provide support to improve business performance., says Peter Korsten, Vice President and Global leader thought leadership and eminence, IBM Global Business Services.

The IBV’s trademark C-Suite studies series, which have followed and analyzed the priorities of global CXOs for more than a decade, are celebrated for the research method’s thoroughness and face-to -face interviews with key business leaders. For example, last year IBM leveraged a worldwide team of business strategists, consultants, data scientists and statisticians to conduct mostly in person interviews with more than 5,200 business leaders from 21 industries in 70 countries. These professionals examined how members of the C-Suite are tackling the threat of competition, technology disruptors and planning for the future of business to garner the insights released in the IBM 2015 C-suite study. Individual reports specific to professional roles, including CEO, CMO, CHRO, CIO, CFO and COO.