IFA 2017 will be bigger than ever

IFA 2017 will be bigger than ever

Foto: Dražen Tomić

First days of September will be next big thing for the IFA fair because fairgrounds in Berlin are already full, said in an interview for ICTbusiness.info held during Las Vegas CES show Jens Heithecker, Vice President Messe Berlin and IFA Executive Director.

Juergen Boyny, Global Director Consumer Electronics, GfK Retail and Technology was the first guest at the IFA Media Reception who presented a latest market overview: “In 2016 the digital market generated nearly 1,000 billion USD. It is a vital market driven by innovation. The next “big thing” is not a single product but a tremendous number of connected devices.”

Picking up on Boyny´s forecasts Jens Heithecker, Vice President Messe Berlin and IFA Executive Director emphasized that:” After all, it’s the quality of the retail channel that is the key to the success of a brand. That’s why both IFA and CE China are such important platforms for the Consumer Electronics industry.”

Also, Chinese number one online-retailer Alibaba is backing the CE China concept. At the IFA Media Reception Morgan Wu, Head of Marketing & Branding at Tmall 3C & Home Appliances said: “Alibaba is the world’s biggest internet commerce economy and ecosystem and the first choice of leading global brands. I believe CE China will once again be an unprecedented and unparalleled event for trade and industry.”

More from category

IBM Acquires Oniqua

IBM Acquires Oniqua

19 Jun 2018 comment

IBM announced it has acquired Oniqua Holdings, a global innovator in Maintenance Repair and Operations (MRO) Inventory Optimization solutions and services focused on mining, oil & gas, transportation, utilities, manufacturing and other asset-intensive industries.

Successful Premiere of New-look CEBIT

Successful Premiere of New-look CEBIT

19 Jun 2018 comment

Last week, CEBIT premiered in a new time frame and with many other new things. The all-new concept was enthusiastically received by exhibitors and visitors alike in Hannover, Germany.

Xiaomi Confirms at Least Half of IPO to Be Sold in Shanghai

Xiaomi Confirms at Least Half of IPO to Be Sold in Shanghai

18 Jun 2018 comment

Xiaomi said at least half of the stock in its planned initial public offering will be sold to mainland investors through Chinese depository receipts, according to Bloomberg.