IFA 2018: Beyerdynamic Presented New Brand Identity and Products

German professional and consumer audio solutions maker beyerdynamic showcased their new brand identity at the IFA show in Berlin. New identity should bring the famous brand closer to consumers, specially to the new generation, and lead the 94 years old company into the new phase of its life.

Company officials also showcased new products, lightweight in-ear headphones BYRD series, over-ear wireless LAGOON ANC phones and wired TYGR 300 over-ear solution for gamers. All products are designed in the spirit of new branding along with new company logo.

BYRD series starts with basic BEAT model that delivers high quality sound and has a new flat design that allows users to wear them even during the sleep. SOUL BYRD are wired headphones that add functionality that allows usage with mobile devices, while BLUE BYRD and their active noise cancelling version also come with greater connectivity and new personalization solutions.

Lagoon model also supports active noise cancelling as well as new solutions like MOSAYC sound personalization and connectivity via MIY app. Model TYGR 300 focuses on high comfort along with high quality sound. Headphones are constructed as over-ear open back lightweight solution that can support hours of gaming without discomfort.