IFA 2020 Special Edition: Tech is back with a combination of virtual and real experiences

IFA 2020 Special Edition: Tech is back with a combination of virtual and real experiences
Dražen Tomić - Tomich Productions

Starting today, IFA Special Edition 2020 offers a real hybrid show experience for the tech industry. Being the first onsite trade show for the industry since the outbreak of the corona pandemic, it presents exhibitors from around the world in Berlin as well as on the digital platform, the IFA Xtended Space and the IFA Virtual Market Place. 1.450 global brands from around the world present themselves in Berlin and in the IFA Xtended Space from 3 to 5 September.

“This year’s IFA truly is a Special Edition. Being a hybrid event, it serves one major purpose: to support the recovery and rebound of the industry. We are confident that the IFA 2020 Special Edition, despite the enduring constraints, sends out a powerful signal to the world. Let the pandemic not stop us from making great experiences and from pushing forward business“, said Dr. Christian Göke, CEO of Messe Berlin.

In total, more than 1.450 exhibitors from 30 countries seize the opportunity to showcase their latest products and innovations at IFA 2020 Special Edition, 150 of which are present physically in Berlin. The IFA 2020 Special Edition covers an area of 30.000 square meters. Within the first 24 hours, over 3000 participants registered on the Xtended Space to join the event online, watch press conferences and talks, visit the digital exhibition and use the matchmaking tool. This year, the IFA 2020 Special Edition will take place in Berlin with a very limited number of visitors due to the safety measures and tight regulations.