IFA 2020 Special Edition Will Help Retailers and the Industry

"Personal, trustful contact is and remains an essential foundation for successful business relations", said Dirk Koslowski, IFA Director Messe Berlin. In order to support industry and trade accordingly, meeting places in the IFA Business, Retail & Meeting Lounges will be offered as part of the IFA 2020 Special Edition. Major retail partners have already announced their interest in participating in Berlin.

"Through the IFA 2020 Special Edition, we would like to once again provide the best possible support to retailers and industry in their preparations for the end-of-year business. The IFA Business, Retail & Meeting Lounges are the first opportunity to meet face-to-face again and to coordinate strategies with retail partners," Koslowski continued. "Even though the dimension and brand variety of this lounge area is inevitably limited due to current circumstances, the personal interaction is all the more important.

The IFA Business, Retail & Meeting Lounges enable meetings in a relaxed atmosphere. Only pre-registered trade visitors are admitted to this exclusive area in the City Cube. In addition to more than 200 pre-registered retailers and distributors from Germany, including representatives of EK/servicegroup, Euronics, expert, EP:Electronic Partner, Telering and Media-Saturn Deutschland, more than 250 international retailers and trade visitors from more than 50 countries have already expressed interest in attending. Furthermore, Euronics Deutschland is holding its annual general meeting on 6 September at the Berlin Exhibition Grounds.