IFA 2020 Will Be Invitation Only Event
Foto: Dražen Tomić - Tomich Productions
Health and Safety first as IFA Berlin reinvents itself for 2020 as a three-day event - from 3 to 5 September - with a tight limit on the number of attendees. IFA has been given the go-ahead to take place in 2020 as a real-life event in Berlin, based on a special concept that puts health and safety first. Taking place over just three days – from 3 to 5 September – this year’s IFA 2020 Special Edition falls well within the restrictions imposed by the COVID-19 pandemic.
Focused on IFA’s core functions, the IFA 2020 Special Edition supports brands, manufacturers, media and retailers to connect and celebrate innovation across consumer electronics and home appliances.
IFA will host four stand-alone events: the IFA Global Press Conference for brands’ keynotes and press conferences; the sourcing show IFA Global Markets; the innovation platform IFA NEXT meets IFA SHIFT Mobility; and the IFA Business, Retail and Meeting Lounges.
“After all the event cancellations during the past months, our industry urgently needs a platform where it can showcase its innovation, so that it can recover and rebound. The recovery of our industry starts here at IFA Berlin. While virtual events were useful, they were missing the immediacy, hands-on experience and human connections that make events like IFA Berlin so incredibly useful” Jens Heithecker, the Executive Director of IFA Berlin said.
The concept for IFA 2020 was developed in close collaboration with public health authorities in Germany to ensure the health and safety of all participants. The organizers will make sure that social distancing, careful crowd control and other effective public hygiene measures are all in place.