Yesterday, two days before its official start, the world's largest event for home and consumer technology, IFA Berlin, opened its doors for the traditional IFA Media Days. The international media world gets its first glimpse inside the exhibition halls.
Over seven days, the event will present exciting product launches and press conferences by leading international tech companies and the latest innovations in the home and consumer tech industry. IFA 2025 is fully booked. 1,900 exhibitors from 49 countries will present their latest products and technologies of the future. IFA will fill the entire exhibition grounds with its 190,000 square metres of exhibition space and once again make Berlin the international meeting place for innovation, inspiration, and exchange.
“Berlin is becoming a stage for technology, culture, and community these days. Together with our partners and exhibitors, we are creating a place where home and consumer tech can be experienced in all its range – with a varied program for visitors and industry experts,“ said Leif Lindner, CEO of IFA Management.
“IFA is a unique meeting place for the global tech industry – here, trade visitors and end consumers can marvel at the innovations that will shape our everyday lives in the coming years. Our task is to make this change visible and promote dialogue about it, “ added Sara Warneke, Managing Director of GFU Consumer & Home Electronics.
In addition to established segments such as home entertainment, home appliances, and smart homes, new formats such as the Beauty Hub, Outdoor Cooking & Gardening, Games Ground x IFA, Find your next Tech, and The Mobility Track await visitors this year. IFA Global Markets, Europe's best-curated sourcing platform, and the IFA Next innovation area are also providing new inspiration.
Through its new partnership with Cradle to Cradle NGO, IFA is strengthening its sustainability management and setting clear impulses for circular economy and responsible product design in the home & consumer tech industry. Together, C2C and IFA are making innovations visible, promoting exchange between business, politics, and society, and thus actively driving the transformation towards genuine circularity.
Infobip has partnered with Virgin Atlantic to significantly increase online check-in rates for passengers departing from London Heathrow through an innovative WhatsApp messaging solution.
A US judge decided that Google will be required to share online search data with competitors to reduce its monopoly power.
Yesterday, two days before its official start, the world's largest event for home and consumer technology, IFA Berlin, opened its doors for the traditional IFA Media Days.
