IFA NEXT: The Edge of Innovation

Turnover in the digital market remains high. Nearly $950 billion in total annual sales are expected in both 2017 and 2018. Whether at home or on the road, the smartphone is shaping market advances. The smartphone is connecting all areas of daily life, from the TV in the living room to the washing machine, coffee machine, or bathroom scales. The Internet of Things has already reached the consumer.

Because of that innovation is the DNA of IFA, and IFA 2017 will give innovation its own stage, whether it comes from start-ups, research labs, universities and companies large or small - at IFA NEXT, building beyond IFA TecWatch. IFA NEXT will be located in Hall 26, with two arenas of innovation that will host presentations and demonstrations; and one area hosting the IFA keynotes, IFA+Summit and the IFA Hosted Conferences.

“IFA NEXT puts innovation right at the heart of the show, for journalists and visitors it is a unique opportunity to see latest innovation all in one place“, Jens Heithecker, IFA Executive Director.

IFA Global Markets runs for four days only, from Sunday to Wednesday (September, 3-6 ) in the heart of the city, at STATION Berlin near Potsdamer Platz. A dedicated shuttle service will transport visitors between IFA Global Markets and IFA, said Heithecker.