Infobip Bolsters Its OMNI-Channel Marketing With Viber in Bulgaria

Global cloud communications company Infobip is expanding its wide client base for commercial campaigns in Bulgaria with Viber. By using Infobip's OMNI solution, businesses can choose the optimal communication channels for specific types of message including SMS, number or chat app messages, email, voice, and in-app push messages.

Any eCommerce or brick-and-mortar store can easily promote their offers to as many as 900 million users and prospective customers in 193 countries worldwide. One of Southeast Europe's leading retailers, MyMall, has used Viber to directly communicate with their targeted customers in Bulgaria, notifying their customers about upcoming sales, offers, doorbusters, and seasonal campaigns.

"MyMall is always looking to reach customers in new, tailored ways. Disseminating an alert about an item on sale, or a code promotion on Viber straight to our target through OMNI-channel marketing is a very direct, impactful way of getting our message across. We have not only enhanced our brand awareness and customer engagement but also acquired new, loyal customers," said Datsko Datsev Chief Marketing Officer at MyMall.

The Infobip portal offers a user-friendly web interface helping any business to easily organize its messaging campaigns. The portal provides detailed, real-time campaign reports including message delivery confirmation allowing the company to effectively monitor the progress of the campaign.

"The Bulgarian retail market is expanding, advancing and maturing. As more eCommerce companies enter the market, it becomes even more important to stand out with effective messaging. Infobip's OMNI solution and Viber's prevailing presence in Bulgaria enable the most fruitful integration of technologies, helping all businesses out there," said Silvio Kutic, President, and CEO at Infobip.

"Viber is all about bringing people together through personal connections, common passions, and interests and Bulgaria is a key market for Viber," said Cristina Constandache, VP Global Partnerships at Viber. "Using Infobip's OMNI solution creates a frictionless experience for both consumers and partners and one where we see significant results especially in the e-commerce space.