Infobip Recognized as Communications Platform Leader by Gartner

Infobip has been named a Leader in the Communications Platform as a Service (CPaaS) market by analyst firm Gartner. In the first Gartner Magic Quadrant for CPaaS, Infobip is recognized as a Leader for its overall completeness of vision and ability to execute.

In its Competitive Landscape CPaaS report, Gartner said: “The communications platform as a service market is evolving beyond APIs to encompass the entire customer journey. Existing conversational commerce use cases are broadening to become conversational everything.”

In the same report, the analyst recommended that CPaaS providers must: “construct customer experience as a service (CXaaS) offerings to target the entire customer life cycle by encompassing not just CPaaS, but also contact center, customer data platform (CDP) and conversational artificial intelligence (CAI), as well as customer journey orchestration.”

Gartner also recommended providers: “accelerate time to value for customer experience (CX) by providing tools such as user-friendly templates, ‘solutions in a box’ for advanced use cases, improved visual builders and detailed journey analytics.”

“We believe the Gartner recognition reflects the investments we’re making to provide innovative new products and services alongside our global reach and scale. Moreover, our acquisitions of U.S. messaging heavyweight OpenMarket and VoIP provider Peerless Network have cemented our superior position in America alongside our market-leading offer globally. As a result, we offer a global one-stop shop for omnichannel interactions and communications. But we’re not stopping now. With the CPaaS market forecast to grow to $30.6 billion by 2026, we are keeping our foot on the gas to ensure we remain the leading full-stack omnichannel communications platform for every platform,” said Silvio Kutić, CEO of Infobip.