IT Companies Dominate the Global Top 100 Brand Corporations List

In the 2022 edition of the European Brand Institute’s Global Top 100, IT companies are dominating the top of the list. Tech giants captured four top spots with a total of seven companies inside the Top 10.

Apple remains the most valuable brand corporation worldwide at €398.179 billion (+45%), followed by Alphabet at €302.818 billion (+59%) in second, and online retailer Amazon.com worth €241.966 billion (+24%) in third. They are joined by Microsoft in the fourth, Alibaba Group in the sixth, and Huawei in seventh place.

USA dominates the global top 100 with 48 (+2) brand corporations, with a value share of 64%. Europe has 32 (-1) with a further declining value share of 19%, while Asia with 19 (-1) and a value share of 17% falls back slightly for the first time. France, the world leader in the luxury segment, confirms its role as Europe's brand hotspot with a total value of the top 10 brand companies of €285 billion. Germany's top 10 brand companies, led by Deutsche Telekom, are worth €209 billion, and Switzerland's €142 billion.

“With average brand value growth of +17% for the Global Top 100 Brand Corporations, 2021 was a rally year that has not existed for a long time. The TOP 10 brand companies in the automotive (+29%) and pharmaceuticals (+20%) sectors recorded the highest growth,“ said Gerhard Hrebicek, President of the European Brand Institute.