Italy Fined Amazon for Preferential Treatment

Italy Fined Amazon for Preferential Treatment
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AGCM, Italian competition regulator, penalized Amazon for alleged preferential treatment. The fine was announced only weeks after tackling Google and Apple.

The regulator explained it believes Amazon favours sellers which pay the e-commerce giant to fulfill their orders and had issued a fine of €1.1 billion. AGCM claims Amazon used its dominant position in the Italian market for intermediation services, harming competing logistics services by giving preferential placement on its website to sellers using its fulfillment service.

The body also accused Amazon of denying its Prime label to sellers not using its fulfilment services, ordering the company to begin offering equal sales benefits and visiblity. Amazon stated it will appeal the fine. In November, AGCM fined Google and Apple €10 million apiece over alleged breaches involving user data.