Meta will launch a digital clothing store where users can purchase designer outfits for their avatars. Virtual outfits designed by famous fashion brands will be available for purchase to start, said Meta CEO, Mark Zuckerberg.
The items will be priced between $2.99 and $8.99, much less than the real outfits by those designers, according to Meta spokesperson. Zuckerberg hopes to build the store out into an open marketplace where developers can create and sell a wide array of digital clothes.
Avatars are one way to link user identity across Facebook, Instagram, and its other services. Users of Meta's VR headsets set up avatars to play video games, take exercise classes and participate in conference calls, although initially, the digital outfits will be available only on Facebook, Instagram, and Messenger.
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