Microsoft Taiwan and Asia’s media technology company, KKBOX Group, jointly announced the launch of a global strategic partnership. Through that pratrnership they will migrate the group’s music streaming services to the Azure cloud platform.
Additionally, KKBOX Group subsidiary KKStream has joined Microsoft’s global partner network to release BlendVision, a next-generation commercial video streaming solution that will harness data and AI to effectively reduce operating costs of over-the-top (OTT) platform operators. The two companies will also jointly use data and AI to optimize its music-creation system and explore new music-listening possibilities for consumers. This cooperation is a milestone for KKBOX Group’s internationalization initiative and opens up more possibilities for the digital entertainment industry.
“The media and entertainment industries are going through a transformation as studios, broadcasters and other rich media content creators, such as over-the-top (OTT) service providers, are facing pressure to innovate on how they deliver content to their audiences while getting smarter on using data to their advantage,“ said Bob De Haven, general manager, Worldwide Media & Communications Industries, Microsoft. “KKBOX has been at the forefront of the entertainment industry in Asia, providing world-class entertainment to users and continuing to experiment and innovate with technology. We are thrilled that KKBOX has chosen Azure to provide the company with intelligent platforms that unlock creativity and collaboration, bring content to market faster and engage audiences.“
Serving the Asian market for over 15 years, KKBOX Group is now expanding globally. It integrates big data and leverages AI to provide users with better experiences and artists, creators, and concert organizers with business insights. “We offer consumers a wide range of entertainment experiences in Asia,“ said Co-founder and CEO of KKBOX Group, Chris Lin. “We are pleased to partner with Microsoft to migrate KKBOX music to Azure, address streaming technology challenges by co-selling BlendVision globally, and develop AI music creation.“
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