MWC 2018: LG V30S ThinQ Debuts With New Integrated AI

LG debuted its first ThinQ mobile device this week at Mobile World Congress in Barcelona. Building on the foundation of the LG V30 platform, the V30S ThinQ integrates new AI technologies into the most commonly used features that are closely aligned to the needs and usage behavior of consumers.

ThinQ was introduced at CES 2018 to identify all of LG’s home appliances, consumer electronics and services that utilize artificial intelligence. With the vision of becoming a human-centered AI company that puts consumers first, the companies vision for the solution is to promote artificial intelligence as an approachable and less intimidating technology.

LG began working on making differentiated and intuitive AI-based solutions for the most commonly used smartphones features more than a year ago. With a particular focus on the camera and voice recognition, the resulting Vision AI delivers a smarter camera that is even easier to use, while Voice AI significantly enhances the breadth of spoken commands in the latest smartphone.

Vision AI includes three new intelligent camera features AI CAM, QLens and Bright Mode that automates and enhances the smartphone image capturing experience for novice as well as experienced shutterbugs. AI CAM analyzes subjects in the frame and recommends the optimal shooting mode among eight categories. QLens takes advantage of the image recognition capabilities of the AI technology to scan QR codes to improve the online shopping experience. Low light photography on the V30S gets a huge boost with Bright Mode.

Another new feature is Voice AI that allows users to run apps and change settings through voice commands alone. Working alongside Google Assistant, the LG-exclusive Voice AI commands eliminates the need to search through menu options and allows for direct selection of specific functions.

V30S has 6GB of RAM and storage capacities of 128GB in the V30S  and 256GB in the V30S+. The microSD slot provides even more storage, up to 2TB. Still the thinnest and lightest among smartphones with displays of 6 inches or more, V30S has passed 14 MIL-STD 810G tests approved by the US Department of Defense.