N26 Woos America With Free Accounts and Nudges

The German mobile bank is pressing ahead with its U.S. expansion, according to Bloomberg. It is betting it can grab share from established lenders and credit-card providers with free accounts, fewer fees and phone alerts that nudge them toward better financial choices.

“We have more than 110,000 customers on the wait list in the United States,’’ Valentin Stalf, the CEO and co-founder of N26, said in an interview. “Banking in the U.S. is much more un-transparent than in Europe, as you often have minimum fees, minimum balances and so on.’’

N26, whose name refers to the number of pieces in a Rubik’s Cube, is one of Europe’s most successful financial-technology startups, raising $470 million in its latest funding round. It says it’s adding 10,000 customers a day. It serves over 3.5 million customers four years after its launch, and operates in 24 countries, including Germany, France, the U.K. and Spain. Tech billionaire Thiel was among its first investors, putting in 10 million euros ($11.1 million) in 2015.

In the U.S., N26 has been open for about a month and is partnering with Axos, a San-Diego-based online-lending pioneer, and Visa, which will operate N26’s debit cards. N26 has approval to operate in the U.S. already via the Axos partnership, Stalf says, and it’s doing credit and identity checks on Americans who have applied for accounts. “Apps are less advanced than in Europe,’’ said Stalf, who said he wants N26 to become a global consumer brand comparable

Stalf suggests that N26’s debit cards can win over Americans who have found their credit-card use has turned into an unhealthy spiral of carrying large balances and incurring fees. Any purchase using N26 is immediately accompanied by a push notification popping up on the phone, and it also functions as a basic personal-finance app, categorizing expenses and spending habits in real time. Customers can also instantly change their withdrawal and spending limits through the app, or disable the card’s online and foreign use.

N26 would earn revenue from the free accounts as Visa pays commissions when a customer uses the debit card multiple times. In Europe, the bank later typically adds fee-generating services such as credit cards, insurance or savings plans. Within the last 12 months, N26 has tripled its workforce to more than 1,300 employees, including 70 in New York. It will likely employ about 2,000 people within 12 months, Stalf said.