Netflix Cuts 300 Jobs, Looks for Advertising Partners

Netflix Cuts 300 Jobs, Looks for Advertising Partners
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The streaming giant Netflix seems to be getting in more and more trouble in the past months, mostly because of a slowdown in subscriber growth. The company has laid off 300 employees, mostly in the US, in the second round of job cuts.

That equates to about 4% of its workforce being made redundant in the cost-cutting efforts. The move comes after the company laid off 150 employees in May. In April Netflix blamed saturation in its biggest markets, increased competition, and macro-factors including continued disruption of COVID-19 as it missed its own estimates for subscriber growth in the first quarter of the year.

To fight the crisis, Netflix has also started talks with several companies for advertising partnerships, co-CEO Ted Sarandos said. Media reports say that the company is in discussions with Google and NBCUniversal for potential marketing tie-ups. "We're not adding ads to Netflix as you know it today. We're adding an ad tier for folks who say 'hey, I want a lower price and I'll watch ads'," Sarandos said.