Over 800 Journalists Confirm Attendance at the Special Edition of IFA

The interest of journalists to attend this year’s Special Edition of IFA Berlin has already outstripped the places currently on offer to media participants. In just six days more than 800 journalists from 60 countries have registered that they will attend.

The journalists set to attend are coming from around the world, including media organisations from across Europe, the United States, Korea, Japan, China, Singapore, Taiwan, Argentina, Brazil and many more. This year’s IFA will be run as a three-day, invite-only event from 3 to 5 September. The show will take place based on the strict health and safety guidelines developed jointly by German public health authorities and Messe Berlin.

The huge media interest comes as little surprise to organisers Messe Berlin, because IFA 2020 will be the first large-scale and real-life event for the consumer electronics and household appliances industry since the outbreak of the COVID-19 pandemic at the start of the year.

“The tech world has seen an innovation logjam. Virtual product launches are great, but they don’t replace the real thing. Journalists are very keen to get a hands-on experience of what’s new in the world of technology. During the pandemic, we all saw directly the positive impact of digital technologies; they kept us productive, connected, entertained and healthy, and now both journalists and their audiences want to see what innovation will support us during the new normal that is emerging in this post-COVID-19 world,“ said Jens Heithecker, the Executive Director of IFA Berlin.

“So many journalists have told us that they are really excited about the opportunity to come to Berlin; the speed with which media signed up to come here shows that journalists trust us to organise an IFA 2020 that is not only exciting but also safe to attend. We will keep media registrations open, and if and when it’s safe to do so we will offer more journalists access to IFA Berlin,“ added IFA Director Dirk Koslowski.

The organisers of IFA Berlin will soon open registrations for trade visitors to the four events that will be held concurrently. Just as for media, access for trade visitors will be tightly controlled to ensure a safe and healthy event.