Paperlit Strengthens Presence in Switzerland by Partnering with Consenda

Consenda, Switzerland’s provider of advanced content and advertising solutions for local publishing, upgrades its LocalPoint app platform, used by more than 20 Swiss local newspapers, on the basis of the Paperlit. Thanks to this agreement, Consenda will offer the Paperlit platform in white label mode, thus allowing its LocalPoint customers to create and manage customizable publishing applications for iOS, Android, and web.

The Paperlit platform will be immediately available for over 20 Swiss newspapers, with the view to further developments planned over the next 12 months. Consenda’s LocalPoint Allmedia and LoPAN Audience Network advertising platforms aggregate the audiences of more than 30 local titles into a consolidated national network reaching more than 1.3 million readers, or 20% of the adult Swiss population.

Paperlit's solution was selected by Consenda for its completeness and versatility in terms of both editorial and advertising content management. As well as enabling highly scalable future development, the LocalPoint/Paperlit platform helps publishers to face today’s key publishing challenges, including workflow management, multi-channel paywall solutions, as well as various forms of programmatic advertising and analytics.