Pilots Who Fly Amazon Planes Suggest Company May Not Deliver

Union pilots who fly products for Amazon are taking concerns about pay, working conditions and staffing shortages directly to online shoppers with a digital marketing blitz that suggests the internet retailer may struggle to deliver holiday gifts on time, according to Bloomberg.

The union is running advertisements on Facebook and Google targeting Amazon customers. If clicked on, the ads send people to the  website canamazondeliver.com, paid for by the Airline Professionals Association, Teamsters Local 1224. "This holiday season, Amazon customers may want to think twice before ordering last-minute deliveries," the website said.

The ad campaign could haunt Amazon even after a federal judge last month ordered striking pilots back to work on the second day of a walkout. Even a minor disruption this time of year can be costly. Online spending in November and December will increase 11 percent this year to $91.6 billion, according to Adobe. Amazon has to increase capacity to grab as big a slice of this spending as possible. At issue are contract negotiations with about 1,650 teamster pilots and their employers, companies that agreed this year to fly planes stuffed with Amazon inventory.

This is Amazon’s first holiday season since it unveiled Amazon Prime Air, a fleet of about 40 planes that reduce its dependence on FedEx and UPS. The labor issues involving its contract partners signal the initiative is off to a rocky start. The contracted airlines "don’t have enough pilots to meet the demands of Amazon because their experienced pilots are leaving for better jobs at other airlines," according to a statement on the website. "At this rate, there may not be enough pilots to deliver for Amazon around the holidays." An Amazon spokesman didn’t respond to a request for comment on the issue.