Samsung Expands Exynos and ISOCELL Brands

Samsung announced two new automotive solution brands, Samsung Exynos Auto and Samsung ISOCELL Auto, to bring processor and image sensor technology solutions to the road.

“Samsung’s new automotive brand solutions, Exynos Auto and ISOCELL Auto, bring Samsung’s market-proven technologies to automotive applications with enhanced features and durability required by the market,“ said Kenny Han, vice president of Samsung’s Device Solutions Division. “With fast telecommunication, accurate sensing and powerful processing capabilities, auto-branded solutions will enable new driving experiences to next-generation smart vehicles.“

Exynos processors have been recognized for their performance and stability since its brand launched in 2011. On top of mobile versions, Exynos Auto meets industry requirements for harsher environments, allowing automotive manufacturers to develop applications such as infotainment, advanced driving assistance systems and telematics. Processors are sorted into three sub-categories. V series is designed for in-vehicle infotainment systems, A series is for ADAS and T series for telematics solutions.

ISOCELL image sensors are built on the company’s pixel isolation technology. They provide greater visibility of the road and surroundings even in low-light environments, while enabling more precise identification of objects. This allows, for example, vehicles to perceive road conditions or potential hazards even when driving through tunnels or other high-contrast environments.