Samsung Expands Partnerships and Certification Centers for HDR10+

Samsung announced its HDR10+ ecosystem expansion to 45 industry partners and the construction of a new certification center in China. The new partnerships with companies, from online streaming and content services to semiconductor industry, will bring more true-to-life picture quality content to viewers and also expand the impact of HDR10+ technology across different market segments.

In June 2017, Samsung launched the HDR10+ certification and logo program in partnership with 20th Century Fox and Panasonic. HDR10+ is Samsung’s next-generation standard technology for picture processing, which optimizes brightness levels and contrast for each scene, making bright areas brighter and dark areas darker to deliver a lifelike viewing experience.

Thanks to new partnerships with content providers, consumers can soon access more content in vivid and reality-like colors. Samsung is also building partnerships with major smartphone chip manufacturers. In addition, the company built a new HDR10+ center in China with TIRT, a national testing and inspection center for the Chinese consumer electronics.