Samsung Presents The New Normal Campaign at IFA 2017

Samsung showcased its latest consumer products and technology in Berlin that are, the company claims, helping make the impossible tomorrow’s ‘new normal’. During its press conference the Korean giant highlighted its focus on the craftsmanship and connectivity of its products, along with partnerships that are enabling its technology to rapidly set new standards.

Among many new product, Samsung presented a new 43-inch version of The Frame that was first unveiled earlier this year. Previously available in 55- and 65-inch sizes, the design-led TV experience now comes in smaller size.

Along with The Frame, they have presented plans to expand the QLED TV line-up to Europe, as it continues to grow its leadership within the premium TV market. The Q8F model, a flat version of the curved Q8C model, will be launched in Europe in 55 and 65-inch sizes. This model will be a part of the largest TV line up in Europe, which consists of 14 full QLED TVs, in curved and flat models, ranging from 49 to 88-inch.To further amplify its premium line of QLED TVs, Samsung has also entered into a partnership with Panasonic and 20th Century Fox to proliferate HDR 10+ technology.

They've also introduced the world’s largest QLED gaming monitor, the CHG90, which measures 49-inches, with a 178-degree ultra-wide viewing angle. The CHG90 offers a full view of gaming action, expanding the visual capabilities of a gaming monitor without sacrificing speed. All that comes in a new 32:9 picture ratio.

Samsung has also presented new home appliances like a new washing machine with QuickDrive technology, AddWash concept and a Q-Drum that consists of a large main drum and a plate in the back that rotates independently. POWERstick PRO cordless vacuum cleaner was also presented at the press conference. Samsung will also expand the voice capability of its Family Hub refrigerator to countries in Europe on a phased basis this year, starting with British English, German, French, and Italian. Family Hub will also be integrated with Samsung Connect, letting users control a wide variety of IoT-ready smart appliances regardless of their operating system.

At IFA 2017, Samsung unveiled three new wearable devices. The versatile smartwatch, the Gear Sport, Gear Fit2 Pro, an advanced GPS fitness band,and The Gear IconX cord-free earbuds. Samsung also partnered with swimming expert Speedo to create Speedo On, the first Speedo wearable app that accurately tracks pool exercises.