Samsung Wins 61 iF Design Awards

Samsung received 61 awards, including two gold awards, at the International Forum Design Award 2020. The company earned 34 prizes for product design, eight for professional concepts design, 17 for communication design and two for packaging design.

Samsung received the gold award for the Sero and the Bespoke customizable refrigerator. The Sero, which means “vertical“ in Korean, has the ability to pivot between horizontal and vertical orientations. This new lifestyle TV features a modern and elegant design that stands out in any space.

The Bespoke refrigerator, customizable to customers’ personal tastes, consists of eight models ranging from one-door to four-door units and offers a replaceable front panel of the sleek door which allows mixing and matching of different materials and colors, reflecting personal preferences in style. The ‘Kitchen Fit’ door was employed to give a ‘built in-like’ look to any kitchen.

“Samsung has pursued lifestyle innovations based on both reflection of current trends and its insight into customer needs in the future. We will continue to strive to create the experiences that our customers want from Samsung with unique design thinking, incorporating innovative technologies and attempting bold creative challenges.“ said Dontae Lee, Executive Vice President and the Head of the Corporate Design Center at Samsung Electronics.