Connectivity, AI, voice control and 5G are the big trends driving innovation for consumer electronics and home appliances this year. They will all be on show across the whole network of global IFA events this year, from the world’s largest technology show, IFA Berlin, to IFA events like CE Week in June in New York and CE China in Guangzhou in September. IFA Next, the innovation hub at IFA Berlin, continues its success with strong growth. This year, IFA Next announced Japan as its first official Global Innovation Partner.
IFA also released the names of its first two keynote speakers at IFA Berlin 2019: Richard Yu, the Chief Executive Officer of Huawei, and Christiano Amon, the President of Qualcomm. IFA also has its first Global Audio Partner in Sennheiser, a company that has been exhibiting at IFA for the past 69 years. Sennheiser will support key events with its range of professional audio gear and support journalists with equipment and technical support.
The technology industry, however, has not been without challenges during the past year. Despite this “techlash“, the technology sector continues to be the most trusted industry, even though consumers are deeply concerned about how new technologies will affect their future, said Margot Edelman, who presented the findings of the Edelman Trust Barometer at the IFA Global Press Conference.
Messe Berlin CEO Christian Göke highlighted the reasons for IFA’s unrivalled international success. More than ever before, “co-innovation“ was at the heart of the IFA experience, he said: “No industry operates in isolation, but only at IFA can you see the true breadth of it, because co-innovation is not just electronics companies competing with each other. Tomorrow’s Smart Homes are being innovated today by companies from the consumer electronics sector, health and wellness, white goods and many more ... and the only place where you can see them all come together is IFA Berlin.“
Innovation, said Göke, needs a platform as a showcase, to be trusted, to inspire others, to be inspired by others, and to be seen by people who would otherwise never encounter a company and its innovation: “And that’s exactly what IFA is and does: we are a trusted platform, that grows with and powers the growth of all our partners.“
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