Third Edition of CE China Held in Shenzhen

The third edition of CE China, a global IFA event, successfully closed on Sunday after three days of providing a convention for growing business opportunities by building new pan-Asian connections and gaining deep market insights.

In total, 146 companies from 12 countries presented their brands, showcasing consumer electronics and home appliances products. On top of that, 25 prominent speakers from 9 countries shared their market knowledge with retailers, trade visitors and prosumers. With the closing of the show, representatives of global brands also stressed the quality of the show.

“CE China 2018 demonstrated a clear growth in quality. It proved that our focus on organizing a premium retail event bringing together global brands with relevant market players while providing deep market insights is the foundation for growing business“ said Jens Heithecker, Chairman of CE China. “Our various strong and strategic partnerships, especially with major Chinese retailers like Suning, enabled us to fulfill these ambitions, underlining the bright perspectives for CE China,“ he added.

CE China 2018 was marked by launching and integrating two successful presentation formats. The all new IFA Retail University, jointly hosted by CE China and Suning, brought eleven global brands and experts on stage to present new products, product innovations, pan-Asian brand strategies and market stats.

During the E-Commerce Export Forum, hosted by Shenzhen E-Commerce Service Center, attendees experienced no less than 18 sessions on how to grow cross-border business by making efficient use of online distribution channels. CE China also attracted journalists from China and various Asian countries and regions, with increasing impact across the continent.