Twitter Blue Relaunched with Higher Prices for Apple Users

Twitter relaunched its Blue subscription service after being forced to pause it in November. The new offering will be charging Apple users a higher price.

The company tweeted it is relaunching Twitter Blue, with users on iOS on the hook for $11 a month, $3 higher than those signing up through the web or on Android. Twitter Blue enables users to edit tweets, get a verification mark, see fewer adverts, have their posts promoted, and upload 1080p videos. Those who had a blue verification mark before Musk’s takeover, when Twitter decided who got one, will still have, it but will now have a message attached stating it is a legacy verified account. Twitter was forced to pause Twitter Blue due to several fake accounts infiltrating the service, with users impersonating big brands and celebrities and using the blue tick badge to appear authentic.

The company did not provide a reason why it was charging Apple users more for the service, but the move adds another element to a row between Musk and the company. Last month, he outlined issues he had with the iPhone maker, including the commission fee Apple charges for in-app purchases. Musk also accused Apple of threatening to remove Twitter from its App Store and said the company had reduced advertising. However, a meeting with CEO Tim Cook resolved the situation.