Twitter Will Reduce Visibility of Disruptive and Negative Accounts

Twitter Will Reduce Visibility of Disruptive and Negative Accounts

Foto: Depositphotos

Twitter is taking another step to reduce the amount of harmful content on its site, this time expanding the effort beyond users who explicitly break the social network’s rules, according to Bloomberg.

The company says there is a small number of Twitter accounts with a highly negative effect on other users’ experience on the app. These accounts may be spreading spam messages, commenting in abusive or disruptive ways, or trying to game the formula for search results, promoting irrelevant content.

These people, or bots, don’t necessarily merit outright banning from the site, but this week Twitter plans to start reducing their visibility in comment threads and search results, or any part of the app where an algorithm determines the order of people’s posts.

Twitter’s automated system won’t make a determination on prominence by looking at the posted content. Instead, the algorithm will base the decision on how the accounts are set up and interacting on the site. Posts may get lower visibility if the account is frequently blocked or muted, if it hasn’t confirmed an associated email address, if it’s connected to other problematic accounts, or if it frequently mentions strangers in tweets. If an account is exhibiting many of these signals of bad behavior, its responses to other users’ popular tweets may remain hidden behind a "show more replies" button. Tweets and responses won’t actually be deleted.

In early tests, the change reduced abuse reports in search by 4 percent and in conversations by 8 percent. It may not sound like a large impact, but “we aren’t trying to remove all disagreement from communal places,” Del Harvey, Twitter’s vice president of trust and safety, said. “What would Twitter be without controversy?”

CEO Jack Dorsey has said the company is working more diligently to make sure that Twitter is a healthier environment for users. In the past few years, he’s admitted that the company hasn’t done enough to combat abuse and harassment on its site, where anyone can quickly create an account that doesn’t have to be linked to a real name. Dorsey said he likes the change to the ranking system because it’s a solution that can be implemented globally without having to hire thousands more people.

More from category

Super Micro Tells Senators There's No Evidence of Hardware Hack

Super Micro Tells Senators There's No Evidence of Hardware Hack

22 Oct 2018 comment

Super Micro Computer said in a letter to two U.S. senators that it has seen no evidence of any tampering with its hardware components, according to Bloomberg.

Samsung Expands Exynos and ISOCELL Brands

Samsung Expands Exynos and ISOCELL Brands

22 Oct 2018 comment

Samsung announced two new automotive solution brands, Samsung Exynos Auto and Samsung ISOCELL Auto, to bring processor and image sensor technology solutions to the road.

eBay Accuses Amazon in Suit of Poaching High-Value Sellers

eBay Accuses Amazon in Suit of Poaching High-Value Sellers

22 Oct 2018 comment

eBay sued Amazon, claiming the world’s largest online retailer infiltrated EBay’s internal email system to recruit high-value sellers, according to Bloomberg.