Uber Plans to Triple Headcount on Food Delivery in Europe Region

Uber said it’ll triple headcount working on food delivery across Europe, the Middle East and Africa, according to Bloomberg.

The restaurant delivery arm of the world’s largest ride-hailing company, called Uber Eats, represents more than 10 percent of gross bookings across the business. Uber is also expanding how users can pay for food and looking to generate more business via its website rather than its app, said Rodrigo Arévalo, head of Uber Eats in the EMEA region.

Uber Eats is set to increase staff in EMEA to 900 from 300 next year, Arévalo said. Drivers are ferrying restaurant orders in more than 200 cities in 20 countries across the region, after debuting in London in 2016.

The company is now looking at ways of attracting more users to its website, in a bid to take customers from rival Just Eat. The vast majority of Uber Eat’s orders in EMEA, about 84 percent, come via its app. At Just Eat, the number of users ordering food via mobile is closer to half, according to company filings.