Xiaomi Announces Its Smartphone 12 Series

Xiaomi announced plans to roll out its latest flagship line to international markets. This is another step in the company's efforts to push its products globally.

Chinese vendor set out its intention to bring the Xiaomi 12, Xiaomi 12 Pro, and Xiaomi 12X to several markets including Europe, Southeast Asia, Africa, the Middle East, and Latin America. An exact launch date was not given. All three devices launched in China in December 2021.

The devices are notably the first flagship line from the company since it dropped its Mi branding and Xiaomi is keen to continue its momentum internationally by gaining market share through offering cheaper high-end devices than rival Samsung. The premium 12 Pro has a triple 50MP rear camera system, featuring a Sony IMX707 ultra-large main sensor, a 32MP selfie camera, and a QHD+ 6.73-inch display.

The Xiaomi 12 and Xiaomi 12X come with a 13MP ultra-wide-angle camera and a 5MP telemacro module. The Xiaomi 12, however, offers a 50MP main wide-angle camera compared with a standard 50MP unit in the lower-end Xiaomi 12X. Both devices have a 6.28-inch full HD+ display.

Xiaomi 12 and 12 Pro are powered by the latest Snapdragon 8 gen 1 processor, Qualcomm’s most advanced mobile platform, and the Xiaomi 12X runs the Snapdragon 870. The Xiaomi 12 Pro starts at $999, the Xiaomi 12 at $749, and the Xiaomi 12X at $649.