Yahoo and Verizon Launch Yahoo Mobile
Yahoo, part of the Verizon Media portfolio, unveiled its first-ever unlimited phone plan, Yahoo Mobile. It will bring together the capabilities of Verizon’s assets including its 4G LTE network and Yahoo brand.
“We are constantly looking for new ways to drive product innovation and synergy that unlocks value for our consumers,” said Guru Gowrappan, CEO of Verizon Media. “With the launch of Yahoo Mobile, we are continuing to evolve our business by bringing a new, personalized Yahoo experience to the market that feeds our users’ passions, and also attracts new audiences. Combining the strengths of Verizon’s assets in wireless, technology, and media will enable us to deliver a valuable consumer offering and experiences that give people more of what they want.”
Yahoo Mobile will include unlimited text, talk and data, unlimited mobile hotspot for use with one connected device at a time and a Yahoo Mail Pro for ad-free email. It will also offer account Pro for 24/7 Yahoo account customer service. The service will be on Verizon’s 4G LTE network and will cost $39.99 a month.
"Yahoo Mobile builds upon Verizon’s diversification strategy and subscription model which launched membership programs with TechCrunch, HuffPost, Yahoo Sports and Yahoo Finance that drive more value for consumers. Yahoo Mobile showcases how Verizon and Verizon Media can partner and drive synergy to develop powerful and unique solutions for customers,” Verizon said in a statement.