AgentOS is Infobip’s response to a phase in which agents are becoming an important tool for process automation and customer communication. Krešo Žmak says the market is still at an early stage, but clients are moving away from AI for the sake of innovation and towards measurable results. The next challenge will be controlling costs, user experience, and the nondeterministic nature of agentic systems.

Telecom operators approach AI from two directions: as providers of infrastructure for the digital transformation of other industries and as organisations embedding AI into their own processes. A1 Hrvatska has moved from prototypes to concrete products, from customer support to sovereign European cloud services. Daniel Šimić says workforce profiles are also changing, with fast learning, customer understanding and adaptability becoming more important.

Burra was created as a platform for consolidating IT services companies in Southeast Europe, with a commercial focus on Western Europe and the United States. Its first members, Devōt, Tacta and CoreLine, continue to run their existing businesses while integration is planned gradually, primarily through new projects. Sven Marušić says the aim is not to turn founders into corporate employees, but to build a larger organisation in which they remain shareholders and drivers of growth.

Telecom operators are no longer using AI only for network optimisation and routine operations. They are applying it to faster product development and customer conversations. Matija Ražem says AI enables prototypes in hours, quicker market testing, and automation of many standard support questions. The next step may be a world where personal digital agents interact with agents from telecoms, banks and other large organisations.

ReversingLabs is developing agent-based approaches to security operations, while warning that the expertise needed to manage such systems will become even more critical.

Infobip has officially introduced RCS BusinessOS, an end-to-end operating layer designed to assist mobile network operators in launching, managing, and monetizing RCS for Business.

Through a collaboration with Infobip and Hrvatski Telekom, the logistics provider Overseas Express has successfully reduced its customer service inquiries by more than 60 percent.

Infobip has officially launched its SIM-based Number Verification solution, designed to help telecom operators worldwide accelerate the adoption of advanced authentication through Network API aggregation and enterprise onboarding.

Bosch, in collaboration with Toyota, BMW, and Repsol, announced the launch of a pioneering six-month pilot project in Spain.

European aerospace industry startup focused on reusable space systems, The Exploration Company, is using software from the Siemens Xcelerator portfolio to decrease design complexity and accelerate its engineering processes.

Rimac Automobili has collaborated with Croatian STEM technology company CircuitMess on a 1:18-scale, do-it-yourself replica of the Nevera.

Nokia announced it expects significant hikes in spectral efficiency over the next two years as it launched an AI-native RAN platform.

As AI moves from experimentation into operational decision-making, organizations are confronting a new challenge.

Telefonica Tech and Thales collaborated on an eSIM product for people using IoT technology in multiple countries, which allows customers to quickly switch between providers.

Meta Platforms rolled out its own imaging tool, Muse Image, across its AI chatbot.

Infobip launched PitchMate, a new AI-powered conversational agent that brings football fans closer to the action of the world’s biggest football tournament.

Beyond Now, a fast-growing AI-first ecosystem orchestration and digital platform provider, announced the next phase of its work with Hrvatski Telekom.

WhatsApp is preparing to strengthen user privacy by allowing users to connect without sharing their phone numbers.

Infobip has partnered with Floward, the online flower and gifting company covering the Middle East and the UK, to transform customer service using AI agents on Infobip’s AgentOS platform.