Clients No Longer Want AI Without ROI
AgentOS is Infobip’s response to a phase in which agents are becoming an important tool for process automation and customer communication. Krešo Žmak says the market is still at an early stage, but clients are moving away from AI for the sake of innovation and towards measurable results. The next challenge will be controlling costs, user experience, and the nondeterministic nature of agentic systems.



































