Aside from being one of the first WhatsApp Business API solution providers since its launch in 2018, Infobip is now one of the few providers participating in the beta program for the WhatsApp Cloud API hosted by Meta.
Now, businesses can send and receive messages using a cloud-hosted version of the WhatsApp Business solution. The beta version has a limited set of features and is the best fit for small and medium businesses looking for a more cost-effective way to connect with customers who have opted to receive their messages on WhatsApp.
Infobip is an official WhatsApp Business solution provider and their clients can manage all WhatsApp communications directly within the Infobip platform across multiple modules. The WhatsApp channel supports a subset of features, including end-to-end encryption. The difference is that the application is deployed on a server and the client can use our API to programmatically send and receive messages and integrate this workflow with their own systems. In addition to the API, Infobip enables businesses to use WhatsApp over the Infobip web interface. This delivers a simple solution without any integration efforts.
AgentOS is Infobip’s response to a phase in which agents are becoming an important tool for process automation and customer communication. Krešo Žmak says the market is still at an early stage, but clients are moving away from AI for the sake of innovation and towards measurable results. The next challenge will be controlling costs, user experience, and the nondeterministic nature of agentic systems.
Telecom operators approach AI from two directions: as providers of infrastructure for the digital transformation of other industries and as organisations embedding AI into their own processes. A1 Hrvatska has moved from prototypes to concrete products, from customer support to sovereign European cloud services. Daniel Šimić says workforce profiles are also changing, with fast learning, customer understanding and adaptability becoming more important.
Burra was created as a platform for consolidating IT services companies in Southeast Europe, with a commercial focus on Western Europe and the United States. Its first members, Devōt, Tacta and CoreLine, continue to run their existing businesses while integration is planned gradually, primarily through new projects. Sven Marušić says the aim is not to turn founders into corporate employees, but to build a larger organisation in which they remain shareholders and drivers of growth.
