Infobip Enables WhatsApp Business Solution via Cloud API

Infobip Enables WhatsApp Business Solution via Cloud API

Aside from being one of the first WhatsApp Business API solution providers since its launch in 2018, Infobip is now one of the few providers participating in the beta program for the WhatsApp Cloud API hosted by Meta.

Now, businesses can send and receive messages using a cloud-hosted version of the WhatsApp Business solution. The beta version has a limited set of features and is the best fit for small and medium businesses looking for a more cost-effective way to connect with customers who have opted to receive their messages on WhatsApp.

Infobip is an official WhatsApp Business solution provider and their clients can manage all WhatsApp communications directly within the Infobip platform across multiple modules. The WhatsApp channel supports a subset of features, including end-to-end encryption. The difference is that the application is deployed on a server and the client can use our API to programmatically send and receive messages and integrate this workflow with their own systems. In addition to the API, Infobip enables businesses to use WhatsApp over the Infobip web interface. This delivers a simple solution without any integration efforts.

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