Aside from being one of the first WhatsApp Business API solution providers since its launch in 2018, Infobip is now one of the few providers participating in the beta program for the WhatsApp Cloud API hosted by Meta.
Now, businesses can send and receive messages using a cloud-hosted version of the WhatsApp Business solution. The beta version has a limited set of features and is the best fit for small and medium businesses looking for a more cost-effective way to connect with customers who have opted to receive their messages on WhatsApp.
Infobip is an official WhatsApp Business solution provider and their clients can manage all WhatsApp communications directly within the Infobip platform across multiple modules. The WhatsApp channel supports a subset of features, including end-to-end encryption. The difference is that the application is deployed on a server and the client can use our API to programmatically send and receive messages and integrate this workflow with their own systems. In addition to the API, Infobip enables businesses to use WhatsApp over the Infobip web interface. This delivers a simple solution without any integration efforts.
Telecom operators are no longer using AI only for network optimisation and routine operations. They are applying it to faster product development and customer conversations. Matija Ražem says AI enables prototypes in hours, quicker market testing, and automation of many standard support questions. The next step may be a world where personal digital agents interact with agents from telecoms, banks and other large organisations.
ReversingLabs is developing agent-based approaches to security operations, while warning that the expertise needed to manage such systems will become even more critical.
Infobip has officially introduced RCS BusinessOS, an end-to-end operating layer designed to assist mobile network operators in launching, managing, and monetizing RCS for Business.
