Infobip Surpasses 10 Billion RCS Messages

Infobip has surpassed 10 billion Rich Communication Services (RCS) business messages, delivered to consumers on its platform, marking a significant leap toward richer, conversational messaging. This milestone highlights the explosive growth of RCS and the transformative effect of Apple’s adoption of RCS in late 2024.

Since the iOS 18 update, global RCS traffic on Infobip’s platform has increased fivefold, with North American message volume soaring, showing a 1,400% increase alone. Businesses worldwide have embraced RCS to enable highly engaging, two-way customer interactions. Infobip’s data reveals a 500% year-on-year growth in RCS usage, with brands leveraging it alongside SMS to deliver personalized customer experiences.

RCS offers the next generation of business messaging: secure, reliable, and interactive—enabling brands to connect with customers via text, images, videos, and files within their native SMS app. Enterprises can take consumers through the entire customer journey from the initial marketing touchpoint through to purchase and support.   

Samsung México adopted RCS as a key channel beyond SMS, demonstrating the impact of advanced messaging across multiple touchpoints. By implementing Infobip’s platform, Samsung has shifted from transactional SMS updates to dynamic, real-time engagement over channels like RCS and WhatsApp.

”We’re witnessing record adoption as RCS becomes the channel of choice for businesses aiming to offer trusted, personalized messaging. Infobip is proud to lead this transformation, and we expect RCS growth to accelerate as more consumers and brands embrace these capabilities,” said Craig Selby, RCS Business Unit Director at Infobip.

In the US, Infobip was the first to launch RCS messaging with all major telecom carriers. This breakthrough has empowered US brands to create more personalized and engaging customer journeys, resulting in stronger relationships and increased revenue per message. Infobip is recognized as the RCS Business Messaging Leader by Juniper Research and continues to set the standard for conversational messaging innovation.