The Average Purchasing Power of Europeans in 2022 Is €16,344
The average per capita purchasing power in Europe in 2022 is €16,344. However, there are tremendous differences among the 42 countries.
Thanks to its head start in the prospering smart speaker market, Amazon stayed on top of the competition in the first quarter of 2018. According to the latest estimates from market research firm Strategy Analytics, the e-commerce giant shipped 4 million Echo devices in the first three months of the year, edging out its closest competitor Google by 1.6 million units.
Having extended its smart speaker line-up last year, Google gained some ground on Amazon though, growing its market share from 12.4 percent in the first quarter of 2017 to 26.5 percent in Q1 2018. Apple meanwhile failed to break into the Top 3. Overall, the smart speaker market continues to grow, with global shipments nearly quadrupling from 2.4 to 9.2 million units year-over-year.
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