The Average Purchasing Power of Europeans in 2022 Is €16,344
The average per capita purchasing power in Europe in 2022 is €16,344. However, there are tremendous differences among the 42 countries.
Driven by an increase in demand for premium smartphones, the average smartphone selling price increased to $328 last year. However, as the following chart shows, it makes sense to look at smartphone prices at a more regional level.
According to GfK point-of-sale data from 75 countries, the average selling price for smartphones ranged from $645 in developed Asia (incl. Australia, Hong Kong, Japan, New Zealand, Singapore, South Korea and Taiwan) to $183 in emerging Asia (incl. Bangladesh, India, Cambodia, Malaysia, Myanmar, Philippines, Thailand, Vietnam) last year.
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