The Average Purchasing Power of Europeans in 2022 Is €16,344
The average per capita purchasing power in Europe in 2022 is €16,344. However, there are tremendous differences among the 42 countries.
According to the recently released 'Top 100 Most Valuable Global Brands 2018', the company which boasts the largest value backing up its brand is currently Google, with an estimated $302,063 million.
Very close behind is Apple, with a value of $300,595 million. Tech dominates the top ten, in fact, as do U.S. brands. The two geographical exceptions though are the two giants from China - Tencent and Alibaba.